Spotify is mixing things up as they try new investment opportunities, they are now letting record labels promote artist on it's site. According to reports, the Swedish streaming service is beginning a trial to allow labels to pay for songs by their artists to be featured on some of Spotify’s popular playlists.
The affect will only hurt free users by adding a rising artist song to your listening play list. The songs paid for will be included in playlists based on a user’s listening habits whose taste match the artist’s material.
“We are always testing new promotional tools that deliver the highest relevancy to our users,” Spotify wrote in a statement to BBC News.
If you are a free user of Spotify and would like to opt out of this affect your current playlists, you can always turn off the trial through the app’s settings.